about

With over three decades of extensive experience, I am a seasoned Business Engineer, Project Manager, AI Consultant, and Procurement and Brokerage Manager in the agribusiness sector. My career began in 1987, combining deep technical expertise in IT and business engineering with strategic insight into procurement and brokerage.Throughout my professional journey, I have successfully led and executed hundreds of projects across diverse sectors, including administration, finance, workflow enhancement, operations, logistics, sales, communication, education, and training. My expertise is further validated by a significant track record involving the mentorship and training of thousands of students and extensive collaboration with numerous businesses globally, all attesting to my competence, adaptability, and comprehensive skill set.

• Back
• Career

career

I am an accomplished AI and Business Engineer specialising in Project Management and Agribusiness Brokerage. Since beginning my career in 1987 as an IT programmer and analyst, I have successfully managed commercial networks and procurement operations, establishing profitable international relationships with companies throughout Europe, North America, and across all five continents.Currently, I lead significant agribusiness initiatives such as Xagria and Naralimon, focused on market expansion, supply chain optimisation, procurement efficiency, traceability systems, quality management, and the strategic integration of AI technologies.In 2012, I founded Sienda Ltd in London, dedicated to enhancing client efficiency through innovative digital solutions. Since 2020, my work has further expanded into AI consultancy, delivering tailored technological solutions that empower businesses globally.Languages Spoken: English, Italian, SpanishI welcome enquiries and potential collaborations. Please feel free to get in touch.

Google Cloud Partner for best business practices and solutions

• Back
• Services

services

Procurement & Brokerage Management
Facilitating and managing procurement operations and brokerage networks, creating profitable commercial partnerships across Europe, North America, and globally, ensuring reliable and efficient supply chains in agribusiness.Agribusiness Market Expansion
Leading strategic projects such as Xagria and Naralimon, focused specifically on market expansion, enabling clients to identify and access new markets through targeted business strategies, networking, and leveraging international commercial relationships.AI & Automation Consultancy
Providing expert guidance on how agribusinesses can utilise AI, data analytics, IoT sensors, and GPS mapping technologies to optimise operations, enhance productivity, and achieve competitive advantage.Feasibility Studies & Market Research
Undertaking targeted feasibility studies and detailed market analyses to uncover opportunities for digital integration in agribusiness operations, supply chains, and decision-making processes.Data Infrastructure & AI Implementation
Designing robust data frameworks and overseeing the implementation of AI-driven solutions for predictive modelling, yield forecasting, logistics optimisation, and advanced traceability in agribusiness supply chains.Technology Project Leadership & Innovation
Leading interdisciplinary teams to develop innovative hardware and software solutions specifically tailored to address complex agribusiness challenges, ensuring practical, scalable, and impactful outcomes.Technology Implementation & Vendor Management
Managing comprehensive technology implementation projects, from defining requirements and vendor selection to successful deployment and adoption.Digital Transformation & Strategic Investment Advisory
Advising on effective technology investments, digital transformation strategies, and efficient change management, tailored specifically to agribusiness organisations seeking growth and innovation.Training & Staff Development
Developing and delivering customised training programmes to support staff in mastering new technologies, processes, and tools, facilitating smooth transitions and maximum adoption.

_{Been serving businesses around the world since 1987}

• Back
• CONTACT

contact

Bob Mazzei
AI, ICT & Business Engineering Specialist, with extensive expertise in Agribusiness Procurement and Brokerage.
Owner of Sienda Ltd, a London-based provider of bespoke digital solutions.
Author for pleasure, passionate about Rock music.Feel free to get in touch—I’ll respond promptly!

• Whatsapp
• Email
• LinkedIn
• MEDIUM
• BLOG
• AGRI

• HOME