Bob Mazzei

Solution Maker. Author. IT & Business Engineer.

I work where systems, power, and people collide.For 35+ years, I have helped organisations design, fix, and govern complex digital and AI-driven infrastructures. My work is built on the belief that technology is only as valuable as the process it supports.I help leaders navigate the transition to an agentic future—replacing "AI Theatre" with engineered outcomes that actually move the needle.

Bob Mazzei

© Sienda ltd All rights reserved.

about

I am a Solution Maker with over three decades of experience turning technology into results that work for people—not just for slides.Since 1987, I have operated at the junction of distributed networks, business strategy, and operations. From the early days of client-server environments to today’s agentic AI architectures, my focus has remained constant: Practicality over Hype. I founded Sienda Ltd in 2012 to act as a technically fluent partner who moves seamlessly from the server room or factory floor to the boardroom without translation errors. My background in philosophy, economics, and engineering allows me to read models, metrics, and incentives without being fooled by them.I’ve worked where the work is serious and the systems need to grow up—across healthcare, law, construction, hospitality, agriculture, the food & beverage industry, and logistics. If there is a bottleneck, I engineer the solution.

what I do

  • Business Engineering: Mapping processes, detecting operational friction, and aligning architecture with actual value.

  • Agentic AI Strategy: Turning AI buzzwords into "Bounded Agents"—autonomous workers that reason, plan, and execute within strict guardrails.

  • The 90-Day Transformation: Leading projects from Discovery Sprint to Managed Operations, ensuring a stabilised outcome in a single quarter.

  • Technical Architecture: Designing robust, secure digital nervous systems that scale without adding "Digital Bloat."

  • Clear-Eyed Mentoring: Helping executives and teams think critically about automation, data, and the quiet nonsense of bureaucracy.

explore my digital store

If you are curious about AI beyond the marketing fluff, start here. My digital store is for those who want to build, lead, or design systems that survive the real world.

  • Free resources on AI, automation, and practical decision-making

  • Technical guides & playbooks for people who actually build, lead, or design systems

  • Deep-dive ebooks on how to use AI intelligently (without surrendering your brain)

  • Plus a growing shelf of entertaining reads—sharp, darkly humorous books for when you want ideas wrapped in story

  • Browse, download, experiment. If something helps, share it with someone who still thinks “AI strategy” is a slide deck.

For consulting and collaborations, you can reach me via the contact page

contact

Want to understand how AI could transform your organisation?
Looking for a white-label partner to support your next digital project?
Need a trusted consultant with deep experience and a strategic mind?
Let’s talk.

Bob Mazzei
Bespoke digital and AI solutions.
Author by inclination, rock music enthusiast by nature.