Bob Mazzei
Author · Critical Thinker · IT & Business Engineer
I work where systems, power, and people collide.
For 35+ years I’ve helped organisations design and fix complex digital and AI-driven infrastructures. In parallel, I write about the myths of “rational” systems, the quiet nonsense of bureaucracy, and how we might build something finally human.
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about
I’m an author and IT & Business Engineer with over three decades of experience turning technology into results that actually work for people.Since 1987 I’ve operated at the junction of software, strategy, and operations: analysing markets, designing tailored digital and AI solutions, leading projects end-to-end, integrating merged companies, and training teams so tools don’t become theatre.I’ve worked with clients across healthcare, law, industry, construction, agriculture, food & beverage, and hospitality—anywhere the work was serious and the systems needed to grow up.I’ve founded several companies and now run Sienda Ltd in London, acting as a technically fluent partner who can move from server room or factory floor to boardroom without translation errors.My studies in philosophy, economics, and engineering sit underneath everything. Philosophy, oddly but decisively, taught me to read models, metrics, and incentives without being fooled by them.
what I do
AI & Digital Strategy – turning buzzwords into architectures, roadmaps, and tools that make sense.
Business Engineering – mapping processes, detecting opportunities, and aligning tech with actual value.
Project Leadership – from concept to deployment: team coordination, integration, and delivery.
Tailored Solutions – designing systems around how people really work, not how slides pretend they do.
Training & Mentoring – helping professionals and organisations think clearly about AI, automation, and data.
explore my digital store
If you’re curious about AI beyond the buzzwords, start here.On my digital store you’ll find:
Free resources on AI, automation, and practical decision-making
Technical guides & playbooks for people who actually build, lead, or design systems
Deep-dive ebooks on how to use AI intelligently (without surrendering your brain)
Plus a growing shelf of entertaining reads—sharp, darkly humorous books for when you want ideas wrapped in story
Browse, download, experiment. If something helps, share it with someone who still thinks “AI strategy” is a slide deck.
For consulting and collaborations, you can reach me via the contact page
contact
Want to understand how AI could transform your organisation?
Looking for a white-label partner to support your next digital project?
Need a trusted consultant with deep experience and a strategic mind?
Let’s talk.
Bob Mazzei
Bespoke digital and AI solutions.
Author by inclination, rock music enthusiast by nature.